Off Page Optimization

Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

Some of the basic off-page optimization elements are:

Link Building
Building link with potential partners is a vital part of search engine optimization. Link building helps achieving link popularity which means the number of quality inbound links pointing towards your website. Search engine often looks up link popularity before indexing a website and link popularity is obtained through link building.

Here are some tips on how you can generate links coming into your website from other websites.

Do some article marketing-
A good way to go about doing this is to add text links to your website in the body of your articles using your targeted keywords. You can also link back to your website through your resource box found of your articles.
This way, your articles can be picked up by publishers and placed in their webpages-with your website's links in them, which use your main keywords as link titles.

Build a blog-
If you're doing well with your blogs, you can also find numerous requests from other bloggers to link to you. As long as your links are found in their blogs, you will still be generating traffic and excellent PR without having to do much on your on-page efforts.

Participate in forums-
Forums are a very good way to talk with other webmasters and exchange links. What's more, you can generate inbound links from message boards. You do this by simply adding a link to your website in your profile, or you can add a URL in your signature file. The more posts you make the more links you'll get back. Make sure that you do not spam message boards or forums though.
By using those simple off page SEO techniques you can do your website a lot of good and make it more Search Engine Friendly

Link popularity is a deciding factor for online business success but at the same time it is a difficult task too. Search engine wants inbound links from authoritative sites having same business objectives rather than unimportant and useless sites and often consider the useless links as spam and penalize the website.

In the process of link building, analyzing link of close competitor is also essential. Analyzing their link, how they have widened their network and which way they are working also brings some values to the website

Using all those above mentioned elements in appropriate manner and orderly sequence following the search engine rules you will definitely reaching your goal of achieving topmost ranking.